Project Brief

Morphl is a tech product that uses machine learning to optimize user interactions by analyzing product micro-metrics and enabling automatic user interface adaptation to provide a personalized user experience.

Concept

Morphl is a minimal and technical brand reprezented by bright colors and in motion elements inspired by blocks of components that morph with a Memphis design style.

Morphl solves the gap between developers, marketers and users which leads to lots of guess-work by predicting user behaviors in mobile and web applications.

www.morphl.io

Identity

identitate brand logo Morphl Bucuresti
Typo version

The typographic logo version serves as an identifier of the name and has the M letter constructed from several shapes.

identitate brand logo Morphl Bucuresti
Simple version

The simple version is made to be used on gift cards, packaging and represents the minimal logo which also has an animated version and stands as a core for the dynamicity of Morphl brand.

Colors

The colors are vivid and represent
the mobility of the brand.

  • Dark Gray

    RGB: #1e1e1e

  • Red

    RGB: #e94150

  • Green

    RGB: #54af99

  • Purple

    RGB: #893490

  • Orange

    RGB: #f3a233

Typography

Popsky
identitate brand Morphl Bucuresti
Galano Grotesque Medium
identitate brand Morphl Bucuresti
identitate brand Morphl Bucuresti
identitate brand Morphl Bucuresti
identitate brand Morphl Bucuresti
identitate brand Morphl Bucuresti
identitate brand Morphl Bucuresti

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