Project Brief

Mr. Adam is a mobile app that helps you train your parenting skills and increase your social intelligence. Based on Cialdini's influence principles, Mr. Adam is meant to be your guide in learning personal development.

Concept

The concept of the app revolves around Mr. Adam character, a wise yet joyfull teacher. The story of Mr. Adam begins from the earliest times, from Adam and Eve, the first two people on Earth that were influenced by one another.

Nowadays, Mr. Adam has the chance to give back all the knowlegde accumulated from the ancient times in a friendly and gamified manner.

www.mradam.co

Identity

identitate brand logo Mr.Adam Bucuresti
VARIATIONS
identitate brand logo Mr.Adam Bucuresti

Badge Collection

The app uses a series of custom made badges for users to receive
when they played certain levels or gained a series of XP points.

  • identitate brand Mr.Adam Bucuresti
  • identitate brand Mr.Adam Bucuresti
  • identitate brand Mr.Adam Bucuresti
  • identitate brand Mr.Adam Bucuresti
  • identitate brand Mr.Adam Bucuresti
  • identitate brand Mr.Adam Bucuresti
  • identitate brand Mr.Adam Bucuresti
  • identitate brand Mr.Adam Bucuresti
  • identitate brand Mr.Adam Bucuresti

Colors

The dark yet powerful colors complete the brand as a serious one and balance the app's design to not be tiring for the user's eye.

  • Dark Red

    RGB: #8b253f

  • Plum

    RGB: #3c153b

  • Dark Green

    RGB: #192e3a

  • Creme

    RGB: #f0c987

  • Moon Glow

    RGB: #f4eecb

Typography

Intensa Fuente
identitate brand Mr.Adam Bucuresti
Josefin Sans
identitate brand Mr.Adam Bucuresti
identitate brand Mr.Adam Bucuresti
identitate brand Mr.Adam Bucuresti
identitate brand Mr.Adam Bucuresti
identitate brand Mr.Adam Bucuresti
identitate brand Mr.Adam Bucuresti

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